BlackBerry 5G revival isn’t dead after all
BlackBerry 5G revival isn't dead afterwards all
Final Tuesday saw devices running BlackBerry OS essentially turn into retro paperweights, as they lost core functionality similar the power to brand calls, send texts and admission cellular data.
Given BlackBerry branded devices take run Android since 2015, this probable didn't affect many of our readers, but the renewed interest did raise an interesting question: whatsoever happened to that BlackBerry 5G nosotros were promised back in 2020?
At the time the new custodians of the BlackBerry licence, OnwardMobility, said that the keyboard-toting device would arrive in the first half of 2021, and as the clock ticked ever closer to midnight on December 31, the company'due south official site still had a "coming 2021" label on it.
Obviously, that deadline wasn't met, merely the sudden coverage of the missing device has awoken OnwardMobility from its slumber, and the company has offered an official argument. The new BlackBerry 5G is still coming; it's merely been delayed.
"To all of you who have patiently waited so long for updates from OnwardMobility, we are humbly aware that we owe you some grade of communication every bit we enter 2022," the company wrote in a blog post. "And to misquote Mark Twain, every bit then many do, 'Reverse to popular conventionalities, we are not expressionless'."
No prizes for guessing the reasoning for the missed deadline: it'southward all down to the "challenging" conditions of 2021 leading to "diverse delays". But the company assures readers that information technology still plans to bring an "ultra-secure 5G enterprise smartphone" with a keyboard to market.
While the word "BlackBerry" doesn't appear in the post, the name and branding still appears on the homepage, so we're non expecting a sudden rebrand. In whatsoever instance, nosotros should learn more before long. OnwardMobility is promising "regular updates," with the offset coming this month.
Uphill battle
It's a pretty positive web log post, despite the headline acknowledging the elephant in the room: near people assumed some other BlackBerry revival was dead in the h2o. But despite the upbeat tone, information technology's difficult to see a 5G BlackBerry making any pregnant inroads, whenever information technology appears.
There are a few reasons for this, but the chief i is that the smartphone market place is so ridiculously competitive that even established names struggle to get out of the single-digit sales marketplace share. Sony barely registers, HTC is substantially out of the phone game and LG actively called it quits on a part of the business organization it could practise longer justify.
Onward Mobility isn't the first company to pick up the BlackBerry licence — TCL Communications released a number of handsets with the branding from 2017's KeyOne to 2018's Key2 LE. The licensing agreement ceased in 2020, and the fact that TCL didn't rush to renew it speaks volumes.
That doesn't hateful BlackBerry couldn't rise once again in the right easily, of course, but the omens don't look expert, and at that place'south one more data point against its chances. For a while, Samsung produced cases with BlackBerry-fashion physical keyboards for its Milky way Due south smartphones. The company hasn't bothered with this line since the Milky way S8, and the most likely reason is a lack of interest.
We'd love to be proven wrong, only we wouldn't recommend putting money on BlackBerry becoming relevant again in 2022, fifty-fifty if it doesn't seem quite as big a long shot equally it did concluding week.
Source: https://www.tomsguide.com/news/blackberry-5g-revival-isnt-dead-after-all
Posted by: walkercaphistry51.blogspot.com
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